Monday July 31, 2006

The Daily Loper - July 31, 2006

Today’s links of interest:

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Suggestions For The New Media World

Possibly one of the most inadvertently candid comments I head last week came from an executive at a publishing house who said (and I paraphrase), “We’re just throwing a lot of stuff at the wall to see what sticks.” Fair enough. The way people access entertainment is changing rapidly, and it’s better to try and fail than to sit on the sidelines and wonder how you missed the Next Big Thing.

Failure is hard, I know, so I have a little advice:

  1. Keep It Simple - Don’t invest large dollars in a complex projects that take years to launch. Services like iTunes work when they’re easy-to-use. They fail when they grow overly complex or illogical (note to iTunes: time to rethink the basic navigation!). Build your technology in a way that encourages modularity and expansion.
  2. Keep It Free - When I wrote about consumers being nickle-and-dimed to death with new media offerings, I wasn’t joking. Think about what consumers are paying and determine if what you’re offering is worth another buck or two a month. Consumers are already paying for cable, broadband, phone service, extra phone services, fees and surcharges, and regular entertainment. At some point, there’s going to be a backlash against all these fees.
  3. Keep It Open - Don’t lock your business into a single service provider. Don’t hook up with Verizon to the exclusion of Cingular. Don’t lock in to iTunes and ignore other services. Don’t assume that everyone knows that your website is the only place to access “your” content. Likewise, don’t assume that everyone is using the same media player or, gasp!, a Windows customer. Embrace diversity like you never have before.
  4. Keep It Social - Do not fear your customers. Let them talk back to you. Let them talk to each other. Keep the barrier for interaction low - and make sure you have someone on staff who is smart enough to judge the difference between healthy debate and outright destruction. Allowing a little dissent creates a level of authenticity largely missing from corporate new media offerings.
  5. Keep It Moving - Don’t assume that you’ve met the demands of the market with your latest killer app. After everyone else steals your idea (and you know they will), you’ll need something just as cool as a follow-up.

Finally, make sure that you and customers are having fun.

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Sunday July 30, 2006

The Weekly ‘Loper - July 30, 2006

It’s been a busy week for the ‘Loper households. These are just a few of the things that caught our attention.

  • Bloggers Just Wanna Have Fun - Bloggers just want to express themselves and let the world know they exist. Duh!
  • 10 Things You Need To Know About Zune - As the title says, Kirk gives you a rundown of what you need to know about Zune.
  • NBC: Getting Smarter - Jim takes a look at NBC’s new promotional strategy for their new fall shows. It’s a step in the right direction, however, there is no guarantee the shows will be any good.
  • Googlin’ Mobile, Keep Me Movin’ - Much to Jim’s delight, Google has introduced one more way for him to drive me crazy in the car. Real time traffic maps. ‘Cause all the fiddling with the Thomas Guide and the iPod and email wasn’t enough.
  • Is Zune A PlaysForSure Killer? - Kirk further examines Microsoft’s Zune and the DRM issues that may come with it.
  • That’s What I Like: Robert Anton Wilson - Kirk introduces a new generation of conspiracy theorists to Robert Anton Wilson’s Illuminatus! trilogy. Too weird for me but Kirk and Jim seem to like it.

Saturday July 29, 2006

The Daily Loper - July 29, 2006

Today’s links of interest:

Friday July 28, 2006

The Daily Loper - July 28, 2006

Today’s links of interest:

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That’s What I Like: Robert Anton Wilson

Robert Anton Wilson and the Ostrich TzarLong before the Internet exposed the Wal-Mart set to the world of conspiracy theories and esoteric religious beliefs there was a series of books collectively known as Illuminatus!.

Illuminatus! purports to tell the story of the world’s oldest secret society and the many conspiracies it has contrived to bring about the end of the world. The book is a rambling tale of conspiracies within conspiracies, and secret societies within secret societies, laced with liberal doses of sex, drugs, and paranoia. It’s hard to believe Hunter Thompson had nothing to do with it.

In the 30 years since the release of Illuminatus! the book has become a counter-culture bible and co-author Robert Anton Wilson the Pope.

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Thursday July 27, 2006

The Daily Loper - July 27, 2006

Today’s links of interest:

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Is Zune A PlaysForSure Killer?

Earlier this week I told you the 10 things you need to know about Microsoft Zune. While that list will get you through small talk at most cocktail parties, there’s one item that merits more discussion — the fact that Zune will not be PlaysForSure Compliant.

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Wednesday July 26, 2006

The Daily Loper - July 26, 2006

Today’s links of interest:

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Googlin’ Mobile, Keep Me Movin’

I am a map geek. And I am a traffic geek. Back when I was doing my 45-mile (one way!) commute in the Bay Area, I would always check the Web obessively prior to leaving, listen to traffic reports while driving, even call the special TravInfo phone number. None of that was really effective, at least partially because there was no way to get an on-the-fly visual overview of what was going on once I actually hit the road. Not on my budget.

Until now, that is.

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