Articles By Bill O'Connor

  • P-Diddy and Burger King: Brand-Destruction in the World of YouTube

    Recently quasi-celebrity P-Diddy and Burger King conducted a master class on how NOT to use the evolving Web 2.0 environment to build a brand. This cautionary tale is not only highly amusing to those who have any leanings towards schadenfreud, but also speaks volumes about the dangers of trying to import traditional “talking [...]

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