NBC’s Plan to Make The Zune Even Worse
The NBC programming that went missing from iTunes last December has finally turned up in the Zune marketplace. Fans of The Office, Heroes, and 30 Rock can once again pay to download episodes of their favorite programs — provided they own a Zune and a Windows PC.
Given the Zune’s miniscule market share it’s curious to see any network choosing Microsoft’s media platform over iTunes for paid downloads. When NBC pulled its programming from iTunes, network officials sniffed at the relatively small sales the Apple service had generated. By comparison, sales in the Zune marketplace are bound to redefine the term “nano”.
Clearly this move isn’t about selling digital content online. NBC seems to be more interested in punishing Apple for exercising control over iTunes pricing than it is in actually expanding the market for legal downloads.
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