Are TV Show Promos Mostly Evil or Pure Evil?
Great story about angry Lost fans (though to be sure, is there any other type of Lost fan these days?) pissed off at ABC’s marketing department for what they are calling “false advertising.” Hee.
Apparently ABC had a promo before last weeks ep that promised that “answers to three of Lost’s biggest mysteries are finally revealed.” The angry fans have decided that decided that the mysteries that were revealed by that episode weren’t big enough. So they are claiming that ABC’s marketing department are a bunch of lying liars who lie.
Not to put too fine of a point on it, but these people are idiots.
Of course the promos lie. The people who created them do not give a rats ass about story arc or character arc or the show for which they are making the promos. They only care about whether or not said previews entices you to watch the show next week. Look, it’s difficult enough for the artists to care about the art of their shows in the current system, so do you think that the commerce people are going to?
By definition, they can’t. They aren’t charged with the quality of the show, they’re charged with getting you to watch the show.
I avoid promos and previews like the plague. Not so much because they lie, but because they also give spoilers — showing scenes that pay off plot lines, or showing characters who you just saw in desperate peril doing just fine. The spoiler aspect is why I hate promos, and will leave the room when (or cover my ears and eyes make noise like a four-year-old) I’m forced to watch them. Or surprised by one.
Gang, here is the deal with promos and previews: they are pure evil and you should avoid them at all costs. You should know by now what happens when you come into contact with pure evil.
And if you’re pissed off that Lost isn’t paying the dividends this year, don’t take it out on ABC’s Marketing Department. In their own way, they’re just as worried. At the end of the day, it really ain’t their fault that Lost is, er, um, so lost these days.
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1 Comment(s) so far
1. mktgurl wrote on March 21st, 2007 at 1:01 pm
They lost me after mid-season one when the writers introduced Walt’s supernatural ability. There are two ways for the series to end reasonably: 1, the island has an earthquake and sinks, drowning everyone on it; and 2, Jack, who’s been central to most of the flashbacks, wakes up in a mental institution ward and everyone who was killed off earlier are merely personalities that got snuffed out. But wait, that’s been done already in the movie “Identity”.