Upfronts: CBS? More Like CBZZZZZZZZZZZZZZZZZZZZ
The original plan for this week’s look at the upfronts was to single out a single interesting thing that each network was doing with one of its more interesting shows.
That plan worked out fine for NBC, who are pinning their hopes on Studio 60 on the Sunset Strip, and ABC, who have responded to rerun-crazed Losties by putting the kibosh on repeats.
But when I got to CBS, I realized that from where I sit, they really don’t have any interesting shows.
I mean, How I Met Your Mother is OK, but the rest of their entire fall schedule is either procedurals, reality shows, or in the case of 60 Minutes, both. Boooorr-inng.
But that’s just me, because CBS is #1-rated network, meaning that I’m in the minority.
Actually, I take that back, because right now all it takes is an overall 8.2 rating/13 share to be the #1 network, so by not watching any of their shows I’m in the majority. Wayyy in the majority, actually: 87% of us are usually watching something else during prime time.
But CBS doesn’t seem to care about that — they are adding just four new shows next season. By standing nearly pat with their schedule next year, they are pretty much playing it safe, and not really trying to gain any audience. They’re just trying not to lose the plurality they already have. Which means that the rest of us can continue to ignore them.
Perhaps they should change their slogan to “CBS: Nothing more to see here, move along.”
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1 Comment(s) so far
1. Medialoper » CBS Eggvertising: The Yolk’s On Us wrote on July 18th, 2006 at 5:57 am
[...] I don’t think so: you could serve me a 24oz Rib-Eye steak with the CBS eye imprinted right in the middle and it wouldn’t get me to watch the assortment of police procedurals and reality shows that make up this year’s CBS fall lineup. [...]